Fried chicken, particularly broast, is among the most popular meals in Saudi Arabia, enjoyed by both children and adults alike. This makes it an ideal option for business ventures. With the increasing demand for this type of food, a broast restaurant project stands out as a promising opportunity for aspiring entrepreneurs. However, success in this field requires a comprehensive feasibility study that considers all aspects of the project. This article provides a detailed guide for preparing a feasibility study for a successful broast restaurant in the Saudi market.
1. Overview of the Broast Market in Saudi Arabia
Growing Demand for Broast Meals
The fast-food sector in the Kingdom is experiencing rapid growth, driven by changing lifestyles and an increased demand for ready-to-eat meals. Fried chicken, especially broast, is one of the most in-demand dishes due to its distinctive flavor and convenience.
Market Competition
The broast market is highly competitive, with prominent brands such as Al Baik, KFC, and Broast Al Tazaj dominating the scene. However, the market still offers opportunities for restaurants that provide innovative products and services.
Available Opportunities
Despite the competition, new ventures can capitalize on market gaps, such as offering unique meals or targeting specific customer segments, like health-conscious consumers.
2. Identifying the Target Audience
To ensure the success of a broast restaurant, accurately identifying the target audience is crucial. Key groups include:
- Families: Looking for delicious, affordable meals suitable for everyone.
- Youth: Prefer fast food and are attracted to promotional offers and new experiences.
- Employees: A significant segment, especially during lunch hours.
- Tourists: Can be attracted through restaurant locations near tourist areas.
3. Competitor Analysis
Studying Strengths and Weaknesses
Before starting the project, conduct a detailed analysis of competitors, focusing on:
- Food and service quality.
- Pricing and promotional offers.
- Customer experience.
Differentiation Strategies
To stand out in the market, offer unique recipes such as spicy broast or herb-infused broast, alongside distinctive side dishes like fresh salads.
4. Choosing the Perfect Location
Selecting the right location is one of the key success factors. Focus on:
- Areas with high population density.
- Proximity to commercial centers and universities.
- Easy access and availability of parking spaces.
5. Restaurant Design and Equipment
Creating a Unique Atmosphere
- Design a modern, comfortable décor.
- Provide good lighting and comfortable seating areas.
Equipping the Kitchen
- Use modern equipment to ensure high-quality meal preparation.
- Provide suitable cooking tools like broast fryers and refrigeration units.
6. Preparing the Menu
The menu is the cornerstone of attracting customers. Include:
- A variety of broast meals in different sizes and price ranges.
- Innovative side dishes like crispy fries and unique sauces.
- Healthy options such as grilled broast.
7. Restaurant Organizational Structure
Hiring a Team
- Select experienced staff in food preparation and service.
- Train the team in customer service and efficient operations.
Developing a Business Plan
Include in the business plan: project goals, budget, and marketing strategies.
8. Costs and Returns Analysis for a Broast Restaurant
Initial Costs
- Rent and Furnishings: Costs vary based on the restaurant’s location and size.
- Equipment Purchase: Includes cooking tools, refrigeration units, and serving utensils.
- Licenses and Permits: Obtain necessary approvals from relevant authorities.
Operational Costs
- Staff salaries.
- Utility bills (electricity and water).
- Maintenance and marketing expenses.
Expected Revenue
- Estimate sales volume based on market research.
- Set pricing to ensure adequate profit margins.
- Calculate profit margins.
9. Marketing and Promotion Strategies
Effective Marketing Plan
- Utilize social media to promote offers and products.
- Collaborate with influencers to reach a broader audience.
- Organize promotional events like contests and free sample distributions.
Building a Strong Brand
- Choose an attractive name that reflects the restaurant’s identity.
- Design a memorable and easy-to-recognize logo.
- Deliver high-quality services and products to maintain customer satisfaction.
10. Efficient Restaurant Management
Utilizing Point-of-Sale Systems
The “Jazr” cloud-based system is one of the best for restaurant management, offering features such as inventory management, sales analysis, and customer data tracking.
Ensuring Product Quality
- Use the best quality chicken and oils.
- Control frying temperatures for optimal results.
Providing Exceptional Customer Service
- Greet customers with a smile.
- Fulfill orders quickly and professionally.
- Maintain cleanliness throughout the restaurant.
11. Ensuring Food Safety
- Follow general hygiene standards.
- Store food items properly.
- Ensure the safety of all equipment used.
Conclusion
A broast restaurant project is a promising business opportunity in the Saudi market, but it requires meticulous planning and professional execution to guarantee success. By following this comprehensive guide, ambitious entrepreneurs can achieve leadership in this distinctive sector. Success depends on delivering an exceptional customer experience, excelling in product quality, and leveraging modern technological tools like the “Jazr” system for efficient operations.
